In the world of industrial and commercial cleaning, private cleaning products fill a unique niche. Manufactured by one company and then branded for the purchasing company, they provide a way for those purchasing companies to take advantage of a variety of opportunities. There’s a lot to unpack when it comes to private label cleaning products, though, so let’s do a further breakdown. There are many types of cleaning products, thousands of formulas, and plenty of different benefits to be realized, and what’s outlined here covers most of the basics.
Private Label Cleaning Products and Private Branding: A Definition
When it comes to private label cleaning products, the definition includes several possibilities. One is based on basic rebranding concepts, i.e., Company A manufactures a cleaning product for Company B, which then applies its own label and resells that product to consumers, either online or in stores. But that’s just one option. Another is for Company A to manufacture custom-designed cleaning products for Company B, with the ingredients, the dilution ratios, and other pertinent information specified by Company B. This rebranding formula offers advantages to both parties. Company B gets a proprietary product that meets its unique needs, which is especially advantageous in scenarios in which Company B lacks the resources to produce and manufacture these industrial cleaners on its own. Company A, meanwhile, gets to firm up a valuable client relationship as part of its product offerings.
Examples of Private Label Retail Products: The Consumer Side
Many people who buy retail cleaning products don’t realize that they’re getting a private label offering, but this is actually quite common. Here are some typical examples of consumer categories where it occurs all the time:
- Cleaners that contain bleach
- Glass cleaner products
- Products designed to handle mold and mildew
- Carpet cleaners
- Stain removers
Those are just some of the products that fall under the general heading of household cleaners. Another product category where the private label approach is common is liquid dish and laundry products. Here are a few:
- Dishwashing liquid
- Fabric softeners
- Liquid laundry detergents
Private Label Products: The Industrial Side and Custom Contract Manufacturing
Many industries need specific solutions for their industrial cleaning needs. Here are just a few examples of some important solutions that are both general and industry-specific:
- Solvents and degreasers: These are used universally in many industries, but some companies prefer private label formulas that may or may not involve significant ingredient tweaks and adjustments
- Disinfectants, sanitizers, and janitorial supplies: Private label versions of these products tend to be used a lot in what could be called “public space” industries, i.e., schools, hospital and clinic settings, and some commercial buildings
- Car washing and detailing: Private label products are common in this setting, so in many industries, it’s a good example of an industry vertical. Much of the focus here is on glass cleaners for windshields, mirrors, etc., but some companies prefer private label versions of the products used to clean upholstery, tires, and other similar surfaces
- Odor control: Certain industries have a much larger need for odor control than others—specifically, we’re talking wastewater treatment plants, sewage treatment facilities, and factories where noxious odors are simply a part of doing business
Advantages of Private Label Products and the Cleaning Chemicals They Contain
Individualized branding is just one advantage provided by private label cleaning products. They can also be more cost-effective for purchasing companies, which don’t have to invest money to solve manufacturing problems, supply-side issues, and so on. That in turn allows them to get products to make quickly. Most of the basic formulations for private label products are based on common ingredients, so it’s a simple process for the manufacturing company to individualize these products for a specific industry or task. That’s a win-win for both sides. Faster time to market is also a factor in price control. If private label products are sold retail, the purchasing company can set its own price system based on its existing array of products.
Custom Industrial Cleaning Solutions With Private Label Products
The ability to customize industrial cleaning products is one of the largest advantages of the private label process. In some industries, the demands placed on these products are nothing short of monumental, and having a custom solution can be a major business advantage.
How the Private Label Process Works?
- For companies that need private label products for their specific industry, the process starts with a detailed evaluation of needs and goals. This includes defining both the target market and the customer base, then drilling down to set prices and the desired profit margin
- Market research is another important step. It helps companies identify market gaps that can be filled by private label products. It may also help identify regulatory requirements and industry standards for planned private label products
- The choice of manufacturers is very significant as well. Experience and pricing practices need to be weighed out and balanced, and factors like production capacity and quality control should be carefully considered as part of that selection process
All of this should be part of an overall evaluation of each manufacturer’s track record, which should include certifications, industry reputation, and an evaluation of any issues that surface along the way.
Product Formulation, Customization and Packaging
It’s essential to do detailed work with the manufacturer to get the ingredients and formulas right.
- Adjustments may be needed, and it’s important to work with a company that will negotiate these quickly and with the necessary flexibility
- Once all of the appropriate standards have been met—i.e., compliance, environmental, safety, etc.—branding and packaging can be considered
- Several possible logos and packaging options should be brought to the table, and both parties should be open to tweaking the packaging to meet shipping requirements and any other logistics issues that surface
- The final step in the process prior to marketing is to determine the order quantities and delivery schedules. Be sure to factor in lead times and shipping costs, as these are both significant factors in being able to deliver a quality product on time
Syntec Can Give You the Right Private Label Cleaning Products for Your Business
Syntec has years of experience designing private label cleaning products, so if you have an industrial cleaning task, we have a solution that will meet all your specific needs. Check out our brands and products, you can also reach us by phone at 978-957-2919 or via email at sales@syntecpro.com. Contact us today!
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